While the Digital Revolution challenges the fundamental business model for publishers, it also ushers in new opportunities for publishers to deepen their customer relationships. The DASH platform can take content and create innovative, compelling experiences for users.
Engage Users Interactively Around Your Content
Publishers have been in the "content business" for years. With the advent of the Web, and now especially with today's mobile and social technologies, how consumers expect to be able to access and interact with content has dramatically changed. The DASH Catalog is a rich, structured repository of text, graphic and multimedia content. That content is infused with application functionality - from collection and wanted list management, to item listing, to item valuation, to features for social interaction, to mobile access. The blend of deep content with rich application functionality provides collectors a compelling reason to engage as a lifelong customer.
Monetize Your Historical Content
A unique attribute of collectors is that they still care about "old" content. Back issues containing item reviews or other historically interesting content are valued by collectors. However, the cost to warehouse and process the shipping and handling for paper-based back issues is often cost-prohibitive. DASH can provide a more efficient delivery mechanism for historical content, enabling new business models to monetize this content.
Go Mobile Quickly
More than two-thirds of the population in the developed world has broadband mobile access. The penetration of the mobile internet has been on a torrid pace, and customers' expectations about how they can access and consume content has therefore been fundamentally changed. DASH recognizes this and has highly functional native mobile apps for iOS and Android, enabling users to go mobile with their hobby. Publishers that partner with CollectorDASH can therefore go mobile, leveraging the DASH platform.
Current - Anytime, Anywhere
Because the DASH platform has a cloud-based architecture, any content published on DASH is instantly available to users. This immediate channel is crucial for time-sensitive information like new product releases and reviews, as well as frequently updated content such as item value estimations.