In this day of consumer overload, manufacturers need to be smart about what to build and how to grow their relationship with their customers. For manufacturers of items with an enthusiast following, the DASH platform delivers unparalleled opportunities.
Capture Secondary Market Sales
Apart from the customer relationship benefits, for manufacturers that endorse or run a DASH-powered site, the opportunity to participate financially in the secondary market sales of their products is possible. DASH helps collectors buy and sell items, but it does so in a much more meaningful way than just another marketplace. DASH caters to the full lifecycle of a collector - from discovery, to ownership, to purchase and sale. And because collectors are often both buyers and sellers, and DASH makes it more convenient to both buy and sell securely, DASH becomes a preferred marketplace for the secondary market transactions between collectors.
Gain New Insights to Your Consumers
Manufacturers are often awash in data about how their products are moving through channels. However, gaining insights about the actual preferences of customers (for example, what items they have and want), is especially useful in product design and target marketing. Furthermore, gaining insights with regard to the preferences of customers of competitive manufacturers' products is also useful.
Build Product Loyalty
The tight relationship the DASH platform establishes enables better service to the customer. Well served customers are loyal customers.
Directly Connect with Your Best Customers
As the hub of our users' collecting lives, DASH is a common destination for them. Unlike the usual customer relationship a manufacturer has with its customers, DASH enables value-added specially tuned messages, surveys, offers etc. from the manufacturer.