For many brands, collectors are their most passionate ambassadors and are an important consumer segment. The DASH platform provides a number of disruptive opportunities for licensors.
Nurture the Brand Eco-System
DASH builds community. We help the community assemble. For a licensor, having an accessible, engaged consumer base is a key part in building the value of licensing their brand. With an assembled group, the potential for additional licensees grows.
Capture Secondary Market Sales
Licensors nurture their brand and the products associated with that brand over time. This care enables the value of the brand to expand over time, and it creates the passion of the community. Collectors are great consumers of the latest products for a brand, but they are also active buyers and sellers of items from each other. Today, this "secondary market" sales volume often represents tens or hundreds of millions of dollars of a brand's products; yet the brand owner accrues no benefit from this transaction volume. By providing a compelling, integrated user experience, DASH unifies the community of buyers and sellers and facilitates these secondary market transactions.
Grow a Community of Passionate Consumers
By making collecting easier, more affordable and more fun, DASH grows the hobby. It encourages younger generations to join the hobby, and it enables inactive collectors to more easily renew their interest. By reinvigorating the hobby, the interest and economic activity around the licensors' products grows.
Engage and Communicate Directly
DASH builds a deep relationship with collectors. By virtue of using the many DASH features, collectors record what they have, want, and like. They do it in a very explicit, exact way. This engagement yields interesting insights for licensors, and it enables personalized communications with these consumers.